Project FEAR has received support from MIC Electronics Limited as the Presenting Sponsor for its 750-kilometre ultra-distance cycling initiative designed to promote “Fitness for Inner Health” and raise awareness about mental resilience and physical well-being.
The Project FEAR endurance cycling journey began on March 7 from the Novotel Hyderabad Convention Centre in Hitec City and will conclude in Mumbai on March 14.
The Project FEAR initiative features a challenging 750-kilometre route from Hyderabad to Mumbai, undertaken by endurance cyclist Kanthi Dutt.
Through this long-distance cycling effort, Project FEAR aims to highlight the importance of endurance sports, mental strength, and holistic fitness while encouraging individuals to build stronger physical and mental resilience.
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The Project FEAR event is being organised in association with the Sports Authority of India and the FIT India Movement.
The collaboration aims to bring together members of the cycling community, wellness advocates, sports ecosystem representatives, and fitness enthusiasts under a shared goal of promoting healthier lifestyles and mental well-being through endurance sports.
As the presenting sponsor, Project FEAR will be supported by MIC Electronics through branding across event communications, including launch backdrops, route milestones, social media content, and promotional materials throughout the cycling journey.
The partnership with Project FEAR reflects the company’s interest in initiatives that promote resilience, performance, and holistic health.
Project FEAR: 750 KM Journey From Hyderabad to Mumbai
Rakshit Mathur, CEO of MIC Electronics, said: “MIC exists to build things that last – not just infrastructure, but human potential. Our association with this ultra-distance cycling initiative reflects our belief that endurance is as much mental as it is physical.
By supporting the 750 km journey from Hyderabad to Mumbai, we hope to encourage greater awareness around mental resilience and overall well-being.”
Through initiatives such as Project FEAR, the organisers aim to encourage more individuals to participate in endurance sports while fostering conversations around mental health, physical fitness, and sustained well-being.
Kaushik Yalamanchili, Managing Director of MIC Electronics, added: “At MIC, we understand that high performance – whether in business or sport – requires a healthy mind and body.
The discipline required to complete 750 kilometres mirrors the discipline we value in our teams. Supporting this initiative is our way of reinforcing the importance of mental resilience and overall wellness.”
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The Project FEAR initiative aligns with national efforts to promote active lifestyles and wellness through programmes such as the FIT India Movement.
By combining endurance sports with awareness around mental health and physical fitness, Project FEAR seeks to inspire broader participation in long-distance cycling and endurance activities across India.
The launch event saw participation from endurance cyclists, wellness advocates, corporate partners, media representatives, and members of India’s expanding fitness community.
The Project FEAR event is hosted by the Novotel Hyderabad Convention Centre, with KLM Fashion Mall serving as the Powered By Partner.
